Product Marketing Director
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Job Title:
Product Marketing Director Work Type:
Work Days:
Weekdays, Work Vary:
No , Shift:
First (Day), Hours Per Week:
40, Work Type:
Regular Salary Offered:
Unspecified
Benefits:
401(k) or other retirement, Dental Insurance, Health Insurance, Holidays, Vacation or PTO, Vision Plan Physical Required:
Unspecified Drug Testing Required:
Unspecified Education Required:
Experience Required:
Unspecified Required Skills:
Qualifications and Requirements:
Bachelors degree in Marketing, Business Administration, or a related field.
MBA preferred.
Proven experience (at least 5 years) in product marketing, preferably within the ecommerce or retail industry.
Demonstrated success in developing and implementing product marketing strategies that resulted in increased sales and brand awareness.
Strong analytical skills and ability to interpret data to make informed marketing decisions.
Excellent leadership and team management skills with a collaborative and proactive approach.
Exceptional communication skills with the ability to create persuasive and engaging content.
Proficiency in digital marketing channels and tools, including SEO, social media platforms, email marketing, and analytics platforms.
Strategic mindset with the ability to think creatively and solve problems effectively.
Passion for ecommerce and a deep understanding of consumer behavior in the online retail space.
Preferred Skills:
Job Description:
JP Ecommerce has been named one of the top-ten, fastest growing, businesses in Minnesota by Inc.
5000 for the past four years in a row.
We provide customers with high quality bedding through our brand Bare Home.
Bare Home is a small yet ambitious ecommerce retail company that specializes in organic chemical-free bedding products.
We pride ourselves on delivering high-quality products and exceptional customer experiences.
As we continue to expand our offerings and reach new markets, we are seeking a skilled Product Marketing Director to lead our marketing efforts and drive the growth of our business.
Role and
Responsibilities:
Develop and execute comprehensive product marketing strategies to promote our products and increase brand visibility.
Conduct market research to identify customer needs, preferences, and industry trends to guide product development and marketing initiatives.
Collaborate with the product development team to create compelling product messaging, positioning, packaging design, and value propositions that resonate with our target audience.
Lead and mentor a team of marketing professionals, including product marketers and content creators, to ensure cohesive and effective marketing campaigns.
Utilize data-driven insights to measure the success of marketing campaigns and make data-backed decisions for continuous improvement.
Drive customer acquisition and retention efforts through creative and impactful marketing initiatives across various digital channels (e.
g.
, email, social media, SEO, paid advertising, etc.
).
Identify strategic partnership opportunities and collaborate with external partners to extend our brand reach and customer base.
Work closely with the sales team to align marketing efforts with sales objectives and support their efforts with relevant materials and tools.
Monitor competitor activities and industry trends to identify opportunities and stay ahead in the market.
Continuously stay up-to-date with the latest marketing trends, tools, and best practices to enhance the companys marketing capabilities.
Refer to ID when applying Recommended Skills Campaigns Marketing Communications Marketing Strategies Public Relations Marketing Management Marketing Planning Estimated Salary: $20 to $28 per hour based on qualifications.
Job Title:
Product Marketing Director Work Type:
Work Days:
Weekdays, Work Vary:
No , Shift:
First (Day), Hours Per Week:
40, Work Type:
Regular Salary Offered:
Unspecified
Benefits:
401(k) or other retirement, Dental Insurance, Health Insurance, Holidays, Vacation or PTO, Vision Plan Physical Required:
Unspecified Drug Testing Required:
Unspecified Education Required:
Experience Required:
Unspecified Required Skills:
Qualifications and Requirements:
Bachelors degree in Marketing, Business Administration, or a related field.
MBA preferred.
Proven experience (at least 5 years) in product marketing, preferably within the ecommerce or retail industry.
Demonstrated success in developing and implementing product marketing strategies that resulted in increased sales and brand awareness.
Strong analytical skills and ability to interpret data to make informed marketing decisions.
Excellent leadership and team management skills with a collaborative and proactive approach.
Exceptional communication skills with the ability to create persuasive and engaging content.
Proficiency in digital marketing channels and tools, including SEO, social media platforms, email marketing, and analytics platforms.
Strategic mindset with the ability to think creatively and solve problems effectively.
Passion for ecommerce and a deep understanding of consumer behavior in the online retail space.
Preferred Skills:
Job Description:
JP Ecommerce has been named one of the top-ten, fastest growing, businesses in Minnesota by Inc.
5000 for the past four years in a row.
We provide customers with high quality bedding through our brand Bare Home.
Bare Home is a small yet ambitious ecommerce retail company that specializes in organic chemical-free bedding products.
We pride ourselves on delivering high-quality products and exceptional customer experiences.
As we continue to expand our offerings and reach new markets, we are seeking a skilled Product Marketing Director to lead our marketing efforts and drive the growth of our business.
Role and
Responsibilities:
Develop and execute comprehensive product marketing strategies to promote our products and increase brand visibility.
Conduct market research to identify customer needs, preferences, and industry trends to guide product development and marketing initiatives.
Collaborate with the product development team to create compelling product messaging, positioning, packaging design, and value propositions that resonate with our target audience.
Lead and mentor a team of marketing professionals, including product marketers and content creators, to ensure cohesive and effective marketing campaigns.
Utilize data-driven insights to measure the success of marketing campaigns and make data-backed decisions for continuous improvement.
Drive customer acquisition and retention efforts through creative and impactful marketing initiatives across various digital channels (e.
g.
, email, social media, SEO, paid advertising, etc.
).
Identify strategic partnership opportunities and collaborate with external partners to extend our brand reach and customer base.
Work closely with the sales team to align marketing efforts with sales objectives and support their efforts with relevant materials and tools.
Monitor competitor activities and industry trends to identify opportunities and stay ahead in the market.
Continuously stay up-to-date with the latest marketing trends, tools, and best practices to enhance the companys marketing capabilities.
Refer to ID when applying Recommended Skills Campaigns Marketing Communications Marketing Strategies Public Relations Marketing Management Marketing Planning Estimated Salary: $20 to $28 per hour based on qualifications.
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