Paid Search Specialist
ABOUT THE SHIPYARD The Shipyard is a leading, independent agency that builds performance-driven brands audiences can't help but love.
By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.
Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love - we methodically engineer it throughout the consumer journey.
That's how we activate the synergistic power of brand building and performance marketing.
Engineering Brand Love through the courageous ambitions of our people and our clients.
The agency has significant momentum and is on a roll with new business.
Our team continues to expand across four cities (Columbus, Newport Beach, Sacramento, and San Diego) and we're still growing.
Come join our team! SUMMARY We are looking for a smart, experienced, and motivated Paid Search Specialist to join our Columbus team.
We are searching for a skilled Paid Search Specialist to transform our paid search marketing campaigns.
In this role, you will be required to set up and manage our paid search marketing and online advertising.
This role is a part of the larger agency media team and will interface with all departments, including account management and data strategy.
To ensure success as a Paid Search Specialist, you should be experienced at designing, buying, and managing paid search marketing campaigns across many different industries.
Strong history working within the Google Ads platform and an ability to analyze data are required components of a successful candidate.
This is a hybrid work from home/office position (in-office attendance is required on Tuesdays & Thursdays) and the candidate must live near Columbus, OH.
At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences.
We believe we can't be truly diverse without bringing your most authentic self to the agency.
Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting.
At The Shipyard, we encourage you to apply even if you don't meet all the requirements.
We believe that your passion for what we stand for - our values and purpose - is just as important as meeting every checkbox.
WHAT YOU'LL DO Reports to and supports SEM campaign manager to successfully steward client accounts and ensure optimal performance based on client KPIs Strong understanding of all client business goals and objectives as it relates to paid search Proactively provides ongoing campaign optimizations and opportunities for growth based on data-driven insights and industry updates Collaborates with digital marketers, project managers, and data strategists, for cross-channel synergy and testing opportunities Define campaign budgets, align on campaign goals, and ensure adherence to search optimization principles.
Increases effectiveness of campaigns through monitoring and testing keywords, ad copy, and keyword bids Monitors paid search trends, best practices, and techniques to keep up to date on search marketing knowledge Develops SEM strategy, roadmap and recommendations for SEM client campaigns Develops estimates, budgets, and strategies for client campaign and new business opportunities Analyzes trends as well as qualitative and quantitative data to recommend campaign changes and updates to clients and account teams Prepares and presents weekly and monthly campaign reporting for clients and internal teams Oversees the financial aspect of paid search - vendor invoices, client billing, and record management WHAT YOU'LL BRING Bachelor's Degree in Advertising, Marketing, or related field and/or 2-3 years equivalent work experience in a Media Planner or similar role Extensive experience in paid and/or organic search campaign management Certified in AdWords Fundamentals, Search Advertising, Shopping, and Google Analytics Strong experience with paid search platforms including (but not limited to) Google AdWords, Bing Ads, Kenshoo, and SA360 as well as web analytics tools such as Google Analytics or WebTrends Excellent Excel skills:
(pivot tables, vlookups, sumifs, charts, etc.
) Excellent PPC
Experience:
keyword bid optimization, ad copy optimization, and landing page optimization Experience translating analytics data into meaningful results, using Excel, PowerPoint, and other tools Strong quantitative and analytical experience, especially in search engine marketing Team-player, self-driven and analytical Active interest in keeping up with the paid search industry and latest trends Ability to multitask, stay organized, and meet deadlines under pressure Strong attention to detail Budget tracking and management skills Strong written and verbal communication skills WHAT YOU'LL GET The overall target range of base compensation for this role is $65,000 - $75,000.
Compensation offered will be determined by additional factors such as location and experience.
Open PTO Flexible work hours and remote work Paid holidays
holiday closure between Christmas Eve and New Year's Day Company-paid medical, dental, and vision insurance Life insurance and disability benefits 401k program with employer matching 6 weeks paid parental leave Employee bonus referrals Dog-friendly offices Company-provided snacks and beverages (yes, beer/wine included) and lots more! REQUIREMENTS All employees of The Shipyard must be fully vaccinated against COVID-19.
Must be authorized to work in the U.
S.
without the need for visa sponsorship.
Recommended Skills Account Management Analytical Attention To Detail Billing Bing Ads Business Development Estimated Salary: $20 to $28 per hour based on qualifications.
By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.
Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love - we methodically engineer it throughout the consumer journey.
That's how we activate the synergistic power of brand building and performance marketing.
Engineering Brand Love through the courageous ambitions of our people and our clients.
The agency has significant momentum and is on a roll with new business.
Our team continues to expand across four cities (Columbus, Newport Beach, Sacramento, and San Diego) and we're still growing.
Come join our team! SUMMARY We are looking for a smart, experienced, and motivated Paid Search Specialist to join our Columbus team.
We are searching for a skilled Paid Search Specialist to transform our paid search marketing campaigns.
In this role, you will be required to set up and manage our paid search marketing and online advertising.
This role is a part of the larger agency media team and will interface with all departments, including account management and data strategy.
To ensure success as a Paid Search Specialist, you should be experienced at designing, buying, and managing paid search marketing campaigns across many different industries.
Strong history working within the Google Ads platform and an ability to analyze data are required components of a successful candidate.
This is a hybrid work from home/office position (in-office attendance is required on Tuesdays & Thursdays) and the candidate must live near Columbus, OH.
At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences.
We believe we can't be truly diverse without bringing your most authentic self to the agency.
Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting.
At The Shipyard, we encourage you to apply even if you don't meet all the requirements.
We believe that your passion for what we stand for - our values and purpose - is just as important as meeting every checkbox.
WHAT YOU'LL DO Reports to and supports SEM campaign manager to successfully steward client accounts and ensure optimal performance based on client KPIs Strong understanding of all client business goals and objectives as it relates to paid search Proactively provides ongoing campaign optimizations and opportunities for growth based on data-driven insights and industry updates Collaborates with digital marketers, project managers, and data strategists, for cross-channel synergy and testing opportunities Define campaign budgets, align on campaign goals, and ensure adherence to search optimization principles.
Increases effectiveness of campaigns through monitoring and testing keywords, ad copy, and keyword bids Monitors paid search trends, best practices, and techniques to keep up to date on search marketing knowledge Develops SEM strategy, roadmap and recommendations for SEM client campaigns Develops estimates, budgets, and strategies for client campaign and new business opportunities Analyzes trends as well as qualitative and quantitative data to recommend campaign changes and updates to clients and account teams Prepares and presents weekly and monthly campaign reporting for clients and internal teams Oversees the financial aspect of paid search - vendor invoices, client billing, and record management WHAT YOU'LL BRING Bachelor's Degree in Advertising, Marketing, or related field and/or 2-3 years equivalent work experience in a Media Planner or similar role Extensive experience in paid and/or organic search campaign management Certified in AdWords Fundamentals, Search Advertising, Shopping, and Google Analytics Strong experience with paid search platforms including (but not limited to) Google AdWords, Bing Ads, Kenshoo, and SA360 as well as web analytics tools such as Google Analytics or WebTrends Excellent Excel skills:
(pivot tables, vlookups, sumifs, charts, etc.
) Excellent PPC
Experience:
keyword bid optimization, ad copy optimization, and landing page optimization Experience translating analytics data into meaningful results, using Excel, PowerPoint, and other tools Strong quantitative and analytical experience, especially in search engine marketing Team-player, self-driven and analytical Active interest in keeping up with the paid search industry and latest trends Ability to multitask, stay organized, and meet deadlines under pressure Strong attention to detail Budget tracking and management skills Strong written and verbal communication skills WHAT YOU'LL GET The overall target range of base compensation for this role is $65,000 - $75,000.
Compensation offered will be determined by additional factors such as location and experience.
Open PTO Flexible work hours and remote work Paid holidays
holiday closure between Christmas Eve and New Year's Day Company-paid medical, dental, and vision insurance Life insurance and disability benefits 401k program with employer matching 6 weeks paid parental leave Employee bonus referrals Dog-friendly offices Company-provided snacks and beverages (yes, beer/wine included) and lots more! REQUIREMENTS All employees of The Shipyard must be fully vaccinated against COVID-19.
Must be authorized to work in the U.
S.
without the need for visa sponsorship.
Recommended Skills Account Management Analytical Attention To Detail Billing Bing Ads Business Development Estimated Salary: $20 to $28 per hour based on qualifications.
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