Sr. Marketing Manager, Tinkergarten (Remote)
Position
Summary:
Would you be excited to help drive a movement to get kids across the country learning outside? If so, we'd love to talk to you.
We are looking for a talented Senior Marketing Manager to develop and execute impactful growth and lifecycle marketing strategies and reach and retain new customers.
Tinkergarten is the national leader in outdoor, play-based learning.
We are a fast-growing, social impact team founded by education and tech industry vets operating within Highlights for Children, one of the most trusted brands in early childhood education.
Our platform, training and curriculum equip teachers and parents to facilitate outdoor, play-based learning for kids everywhere.
As our team's core marketer, you'll report directly to the SVP, Tinkergarten, and collaborate closely with all key functions across our small but mighty team.
Your work will directly drive subscriber growth, customer retention, and lifetime value, but most importantly, you'll make a significant impact for families across the U.
S.
We know that diverse teams are strong teams, and we encourage potential teammates to please review our vision, mission, core values and commitment to equity.
Essential Duties and
Responsibilities:
Responsibilities:
Work with management to build and manage our channel mix and marketing roadmap across acquisition and retention strategies, then plan and execute those strategies.
Generate ideas, hypotheses, and set and measure KPI targets needed to guide our rapid testing plans.
Design campaigns that will increase lead generation, new subscriber acquisition, and retention.
Collaborate directly with product, engineering and learning functions across the organization to execute on growth and retention strategies.
Manage end-to-end strategy, creation and deployment of targeted, personalized communication flows and campaigns across email and SMS channels.
Plan, test, execute and analyze campaigns across multiple teams within the organization continuously generating new learnings weekly, monthly and quarterly.
Within your first month, you'll:
Build a plan and roadmap for multi-channel marketing approachEstablish an understanding of baseline KPIS, and establish growth and improvement targetsBegin executing on campaigns that will lead to new subscriber acquisition and retentionWithin your first year, you'll:
Work with team to test and implement a variety of channels and audiences and learn about which perform most effectivelyHelp us to develop scalable, repeatable strategies for our business for lead generation, customer acquisition, and retentionHelp us to forecast KPIs for future year growthEducation and
Experience:
Requirements:
5-7
years of consumer direct marketing experience with a tech, e-commerce, and/or social impact brand (startup experience a plus).
Experience developing non-paid growth strategies and personally managing implementation and end to end campaign management across multiple channelsExperience in creating and scaling end-to-end omnichannel programs (email, SMS, landing pages) across customer lifecycle stages.
Experience with marketing automation tools like Hubspot, Iterable or Klaviyo and analytics tools like Google Analytics, Amplitude, and reporting tools like Tableau.
Copywriting and communication skills for email and web, ability to convey complex concepts in plain, easy-to-understand languageAbility to translate data into actionable learnings & optimizationsWhat would set you apart:
Strong knowledge of SEO best practiceStand our copywriting and communication skills, particularly for this audienceDomain knowledge / strong interest in early childhood education, parenting topics, and/or the outdoorsExperience in graphic design, illustration, videography, and/or photography
Qualifications:
High EQ and desire to collaborate to achieve goalsDemonstrated ability for ruthless prioritization of competing initiativesA desire to make a huge impact during your time on the planet.
Willingness to coordinate with EST hoursWillingness to travel to MA and/or OH from time to timePay RangeThe typical pay range for this role is:
Paygrade:
E15Minimum - Maximum$80,650 - $120,950Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls.
The actual salary offer will take into account a wide range of factors, including location, experience, and equity within the organization.
Physical Requirements:
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities.
Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.
Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
What Highlights Can Offer You:
Free Fridays and Meeting-Free ZoneParental Leave of AbsenceGrowing Family BenefitsCare & Compassion BenefitHighlight Helps401K Match Program, 100% Vested ImmediatelyTuition ReimbursementEmployee Assistance ProgramEAP ProgramCalm - Mental Health FitnessVolunteer Time OffIf you don't meet every single requirement listed, we encourage you to apply anyway.
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification.
Highlights for Children is committed to build a diverse, inclusive, and authentic workplace that fuels our innovation.
So, if you are drawn to this role and your past experiences do not align perfectly to the job description, submit your application with us! Recommended Skills Amplitudes Communication Customer Acquisition Data Analysis Direct Marketing E Commerce Estimated Salary: $20 to $28 per hour based on qualifications.
Summary:
Would you be excited to help drive a movement to get kids across the country learning outside? If so, we'd love to talk to you.
We are looking for a talented Senior Marketing Manager to develop and execute impactful growth and lifecycle marketing strategies and reach and retain new customers.
Tinkergarten is the national leader in outdoor, play-based learning.
We are a fast-growing, social impact team founded by education and tech industry vets operating within Highlights for Children, one of the most trusted brands in early childhood education.
Our platform, training and curriculum equip teachers and parents to facilitate outdoor, play-based learning for kids everywhere.
As our team's core marketer, you'll report directly to the SVP, Tinkergarten, and collaborate closely with all key functions across our small but mighty team.
Your work will directly drive subscriber growth, customer retention, and lifetime value, but most importantly, you'll make a significant impact for families across the U.
S.
We know that diverse teams are strong teams, and we encourage potential teammates to please review our vision, mission, core values and commitment to equity.
Essential Duties and
Responsibilities:
Responsibilities:
Work with management to build and manage our channel mix and marketing roadmap across acquisition and retention strategies, then plan and execute those strategies.
Generate ideas, hypotheses, and set and measure KPI targets needed to guide our rapid testing plans.
Design campaigns that will increase lead generation, new subscriber acquisition, and retention.
Collaborate directly with product, engineering and learning functions across the organization to execute on growth and retention strategies.
Manage end-to-end strategy, creation and deployment of targeted, personalized communication flows and campaigns across email and SMS channels.
Plan, test, execute and analyze campaigns across multiple teams within the organization continuously generating new learnings weekly, monthly and quarterly.
Within your first month, you'll:
Build a plan and roadmap for multi-channel marketing approachEstablish an understanding of baseline KPIS, and establish growth and improvement targetsBegin executing on campaigns that will lead to new subscriber acquisition and retentionWithin your first year, you'll:
Work with team to test and implement a variety of channels and audiences and learn about which perform most effectivelyHelp us to develop scalable, repeatable strategies for our business for lead generation, customer acquisition, and retentionHelp us to forecast KPIs for future year growthEducation and
Experience:
Requirements:
5-7
years of consumer direct marketing experience with a tech, e-commerce, and/or social impact brand (startup experience a plus).
Experience developing non-paid growth strategies and personally managing implementation and end to end campaign management across multiple channelsExperience in creating and scaling end-to-end omnichannel programs (email, SMS, landing pages) across customer lifecycle stages.
Experience with marketing automation tools like Hubspot, Iterable or Klaviyo and analytics tools like Google Analytics, Amplitude, and reporting tools like Tableau.
Copywriting and communication skills for email and web, ability to convey complex concepts in plain, easy-to-understand languageAbility to translate data into actionable learnings & optimizationsWhat would set you apart:
Strong knowledge of SEO best practiceStand our copywriting and communication skills, particularly for this audienceDomain knowledge / strong interest in early childhood education, parenting topics, and/or the outdoorsExperience in graphic design, illustration, videography, and/or photography
Qualifications:
High EQ and desire to collaborate to achieve goalsDemonstrated ability for ruthless prioritization of competing initiativesA desire to make a huge impact during your time on the planet.
Willingness to coordinate with EST hoursWillingness to travel to MA and/or OH from time to timePay RangeThe typical pay range for this role is:
Paygrade:
E15Minimum - Maximum$80,650 - $120,950Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls.
The actual salary offer will take into account a wide range of factors, including location, experience, and equity within the organization.
Physical Requirements:
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities.
Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.
Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
What Highlights Can Offer You:
Free Fridays and Meeting-Free ZoneParental Leave of AbsenceGrowing Family BenefitsCare & Compassion BenefitHighlight Helps401K Match Program, 100% Vested ImmediatelyTuition ReimbursementEmployee Assistance ProgramEAP ProgramCalm - Mental Health FitnessVolunteer Time OffIf you don't meet every single requirement listed, we encourage you to apply anyway.
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification.
Highlights for Children is committed to build a diverse, inclusive, and authentic workplace that fuels our innovation.
So, if you are drawn to this role and your past experiences do not align perfectly to the job description, submit your application with us! Recommended Skills Amplitudes Communication Customer Acquisition Data Analysis Direct Marketing E Commerce Estimated Salary: $20 to $28 per hour based on qualifications.
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