Retail Manager, Personalization & Segmentation (Open to remote)
Brand:
Designer BrandsReq #:
117228 Location Name:
Home Office, Columbus Department:
Digital Job Title:
Manager, Personalization & Segmentation General
Summary:
The Personalization Manager will be responsible for delivering highly relevant & differentiated experiences across every customer touchpoint of their journey through a blend of personalization and segmentation.
This role will collaborate with many teams, including Product, Digital Marketing, Analytics, Consumer Insights, and Operations to build personalized digital experiences aimed at achieving overall business outcomes.
Essential Duties and
Responsibilities:
On-Site Search & Personalization:
Business lead for personalization and segmentation roadmap along with upcoming site enhancements including visual search, algorithmically driven recommendations, and segmented experiences and pagesLead 3rd party vendor communication on the implementation of personalization strategies to drive improvements in the DSW.
com browsing/shopping experience based on multiple data signalsDevelop and define recommendations for digital enhancements to improve the customer experience through content presentation, navigation, and merchandising features by partnering with the Customer Experience TeamOversee process for and audit the management of re-directs, thesaurus entries, type ahead search terms to ensure top silhouettes, brands, and collections are displayedDevelop a deep understanding of our different visitors, their behaviors, needs, expectations and journeys by using analytics and customer data to determine when and where to display personalized content, messaging, and productsOversee the strategy on advanced merchandising rules to cross-sell, up-sell and encourage new product discoveryLead in the ideation of testing strategies and create A/B tests to enhance the user experienceKey stakeholder in gaining alignment with product owner and personalization CRM team to create seamless customer experiencePro-actively provides in depth analysis of on-search and product recommendation performance, customer interactions, and shopping behaviors through analysis from multiple data systems Present business insights for personalization to senior leadership on a weekly basisUtilize digital reporting to understand digital business trends, identify opportunities, and make recommendations to leadership and cross functional partners based on how customers are shopping Required Skills and Competencies:
Highly analytical & proficient in the utilization of site analysis tools (i.
e.
- Adobe Anablytics, Google Analytics, or similar tools)Demonstrated ability to understand drivers of performance and customer needs and create prioritized plans to move KPIs meaningfullyDemonstrated ability to think strategically and creatively in order to solve problemsAbility to learn in-house and third-party tools that power the end-to-end digital experience.
Solid leadership experience within retail, ecommerce or marketingStrong prioritization skills & proven ability to successfully handle multiple tasks Strong analytical, oral & written communication skills Proven capability of developing, executing strategic plans & communicating to key stakeholders, cross functional partners & leadershipAbility to work under pressure in a fast-paced environment and within a collaborative team environmentPassion for the eCommerce business and a desire to contribute to the growth and evolution of DSW Uses business knowledge, critical thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
Must be a self-starter with the ability to work autonomously and efficiently, with strong attention to detail Minimum Qualifications
Experience:
5
years of equivalent digital experience ie:
eCommerce, marketing, digital personalization or customer engagement strategyExperience with the ATG platform, Experience Manager, or equivlant ecommerce platformsExperience in Adobe Analytics a plusPC proficient in MS office suite - including MS Word, Excel, PowerPoint, and Outlook Education:
Bachelor's Degree.
Estimated Salary: $20 to $28 per hour based on qualifications.
Designer BrandsReq #:
117228 Location Name:
Home Office, Columbus Department:
Digital Job Title:
Manager, Personalization & Segmentation General
Summary:
The Personalization Manager will be responsible for delivering highly relevant & differentiated experiences across every customer touchpoint of their journey through a blend of personalization and segmentation.
This role will collaborate with many teams, including Product, Digital Marketing, Analytics, Consumer Insights, and Operations to build personalized digital experiences aimed at achieving overall business outcomes.
Essential Duties and
Responsibilities:
On-Site Search & Personalization:
Business lead for personalization and segmentation roadmap along with upcoming site enhancements including visual search, algorithmically driven recommendations, and segmented experiences and pagesLead 3rd party vendor communication on the implementation of personalization strategies to drive improvements in the DSW.
com browsing/shopping experience based on multiple data signalsDevelop and define recommendations for digital enhancements to improve the customer experience through content presentation, navigation, and merchandising features by partnering with the Customer Experience TeamOversee process for and audit the management of re-directs, thesaurus entries, type ahead search terms to ensure top silhouettes, brands, and collections are displayedDevelop a deep understanding of our different visitors, their behaviors, needs, expectations and journeys by using analytics and customer data to determine when and where to display personalized content, messaging, and productsOversee the strategy on advanced merchandising rules to cross-sell, up-sell and encourage new product discoveryLead in the ideation of testing strategies and create A/B tests to enhance the user experienceKey stakeholder in gaining alignment with product owner and personalization CRM team to create seamless customer experiencePro-actively provides in depth analysis of on-search and product recommendation performance, customer interactions, and shopping behaviors through analysis from multiple data systems Present business insights for personalization to senior leadership on a weekly basisUtilize digital reporting to understand digital business trends, identify opportunities, and make recommendations to leadership and cross functional partners based on how customers are shopping Required Skills and Competencies:
Highly analytical & proficient in the utilization of site analysis tools (i.
e.
- Adobe Anablytics, Google Analytics, or similar tools)Demonstrated ability to understand drivers of performance and customer needs and create prioritized plans to move KPIs meaningfullyDemonstrated ability to think strategically and creatively in order to solve problemsAbility to learn in-house and third-party tools that power the end-to-end digital experience.
Solid leadership experience within retail, ecommerce or marketingStrong prioritization skills & proven ability to successfully handle multiple tasks Strong analytical, oral & written communication skills Proven capability of developing, executing strategic plans & communicating to key stakeholders, cross functional partners & leadershipAbility to work under pressure in a fast-paced environment and within a collaborative team environmentPassion for the eCommerce business and a desire to contribute to the growth and evolution of DSW Uses business knowledge, critical thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
Must be a self-starter with the ability to work autonomously and efficiently, with strong attention to detail Minimum Qualifications
Experience:
5
years of equivalent digital experience ie:
eCommerce, marketing, digital personalization or customer engagement strategyExperience with the ATG platform, Experience Manager, or equivlant ecommerce platformsExperience in Adobe Analytics a plusPC proficient in MS office suite - including MS Word, Excel, PowerPoint, and Outlook Education:
Bachelor's Degree.
Estimated Salary: $20 to $28 per hour based on qualifications.
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